Whether the documents are for internal use only or circulating in the outside world,

everything you and your employees write contributes to (or detracts from, as the case may be) your organization’s image.

Then there’s the matter of effectiveness: a poorly written employee handbook will serve only to confuse; a sales brochure lamely designed and written in moribund prose will surely fail to fulfill its purpose; a business letter or a press release fashioned without concern for basic rules of grammar may indeed draw attention to itself — the wrong kind of attention.

So the bank executive who wrote the following for a local publication unwittingly embarrassed himself and his bank:

“I believe credit will free up and we’re already seeing that. The market may not be recognizing that…We want to make every loan we can make, but not a single loan that cannot be repaid. We really do not want to extend credit to individuals or businesses or investments that do not show a clear history in the ability to repay those loans…you want to see a three year track record, beyond three years even better….”

His awkward prose and his shortcomings in grammar and usage were accented by placement alongside articles by three executives of other banks. Their submissions were crisp, to the point and — unlike the above excerpt — not suffering from “pronoun distress.”

Write Way Tutoring offers training aimed at sharpening the writing, reading, thinking, and listening skills of business owners, executives, or employees at any level in any size company or organization.

We work one-on-one or with small groups.

All of our workplace programs are fully customized and can be conducted at your location. Tell us what you want to achieve, and we’ll help you achieve it. The possibilities are endless, but here are a few topic suggestions:

1. Vocabulary building: say it with power!
2. Critical thinking and problem-solving
3. Basic, intermediate, and advanced sales training
4. Listening: We’d call it “the lost art,” but can we lose something we never actually possessed?
   This vital skill has never been part of school curriculums. When listening well is a concern,
   you and I — and all our fellow human beings — have been “on our own.” Until now!
5. Press releases and sales/marketing materials: out-communicating the competition
6. Proposal and grant writing
7. Business letter writing
8. Proofreading and editing

If instruction in the basics is needed, we can address the problem with lesson plans similar to those we offer school students or self-motivated adults, including (but not limited to): basic, intermediate, or advanced writing; reading and comprehending; grammar and usage; vocabulary building; spelling; organizing thoughts and expressing them clearly; note-taking, outlining, researching the topic.

Whether you use our tutoring services or not,
our affiliate –The Write Way– can create, update, or improve your:

1. Marketing Materials
2. Procedures Guidebooks
3. Direct Mail Campaigns
4. Business Plan
5. Ad Copy
6. Annual Report
7. Proposals
8. Speeches
9. Newsletters
10. Employee Handbook
11. Employee Newsletters
12. Press Releases
13. Training Materials
14. Event Promotion
15. Team-building Aids
16. Text for Your Website
17. Policy Manuals
18. …and More!

To introduce this aspect of our services, we offer a
Free demonstration of the value we add to your business communications